About 6.8 million used cars and 1.9 million new cars are purchased through car dealers every year. Even in these times of recession, the car market in the UK is still a thriving industry.
For most people, walking through the doors of a car dealer and into “the lion’s den” is a pretty intimidating experience. We’ve all heard the horror stories about getting ripped off, paying too much, buying a lemon you thought was gonna be a peach, not getting enough for your part exchange, choosing the wrong finance deal and lining the pockets of the smug car salesman all the while.
How would you like some help navigating the pitfalls? Real help though, rather than advice from a well meaning know-it-all friend, or your dad!
I’ve spent a long time in the Motor Trade as a Sales Manager for a major main dealer; 22 years in sales all together!! I’m your new best friend and their worst enemy. I am the “poacher turned gamekeeper” and I know all their dirty little tricks.
I’m going to help you “think like the dealer” to understand HOW to get the best deal, WHAT to say to them and WHY what you say will have a huge effect on the deal you get. I’ll inform you WHO will give you the best deal, WHEN the best time to buy a car is and WHERE the best deals are to be had from.
If YOU are one of the 8.9 million people buying a car right now, then read on….
The first thing you all need to know is that any reputable car dealer, and EVERY dealership owned by one of the larger regional and national Dealer Groups will run a clearly defined “sales process”; a series of steps that the salesman will use to control you and get you to the point where he can try and “close the sale”.
If you understand their process and know what is going to happen next and why, then you can regain the control of the situation and get the deal you deserve.
So, this is an example of a typical process that all of the big dealers will use:
I hope to steer you in the right direction, if you have any other questions then write a post and i’ll do all I can to help.